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March 22, 2006


Lauren Muney

Having just gone through the first day of a two-day workshop on coaching oral-proposals (ie: the presentation portion of a proposal), I think I heard enough phrases like "Best Practices". I felt like one of the only people who didn't know all of the vocabulary because my background is plain English, not "Trapped-In-A-Cubicle"-speak :)



Hah. Just this week I attended a meeting in which one agenda item (put forth by the consultant running the meeting) was 'Decode the technologies".

We're still not completely sure what he meant by that.

Heidi Miller

"What sucks and what kicks butt" Hmmm. Could it be we have a new name for a marketing blog? ;-)

Shaula Evans

I hadn't seen the Aquent clip before. I almost fell out of my chair laughing - I swear I have worked for Moonbayer before!


I hate marketing jargon as much as the next person. However, the phrase "Best Practices", while much overused and misused, actually means something important.

Used properly, "Best Practices" refers to a set of practices commonly agreed by an industry to be the proper way to operate. These practices are often codified in some sort of "Best Practices" document.

Best Practices in computer programming, for example, include proper use of whitespace, sensible identifier naming, narrow interfaces, coherent modules, and a host of other things that virtually everyone in the industry would say are an important part of successful coding. Lists of these practices can be found in many books on the subject, for example McConnell's "Code Complete".

It is unfortunate that the repeated use of "Best Practices" to denote "practices the speaker thinks are good" has diluted the term.

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