« Carlos Ghosn: The little things matter | Main | Jazz and the art of connecting »

April 21, 2006



In terms of presentation and public speaking basics, I don't think that this is a particularly spectacular solo presentation by Mr. Jobs. Sure, the environment is a lot more intimate than we typically see him in action, but consider the number of "Uhms" and backtracks... his core presentation seemed quite disjointed to me. Clearly, not as much preparation went into this small meeting as would a MacWorld Expo or product release. But, of course, why would there be? I'm just saying it shows in even the best presenters.
That being said, about 3/4 of the way into the clip, the conversation starts... a dialogue between the council members and Mr. Jobs, and that's when his conversational skills really show and his universal appeal shines. Of course the topic of his presentation helps. If he were telling the council members that Apple did not want to pay Cupertino taxes anymore, the dialogue would have been different.
I think the key to his public presentations at larger events is that in his time to prepare, he is able to construct a dialogue... because if you watch his presentations, he phrases statements as if he is allowing time for a response. That is what is missing in the presentation, until the end when actual diaologue occurs.


This was a brilliant PR move, and the whole down-home-ah-geez presentation style is what makes it work. Note how many times he reinforces his messages: a) we could have gone elsewhere, b) we paid a lot more than we wanted to, and c) we've been committed to Cupertino for 30 years and worked hard to stay.

The surprised Council then starts asking how they can help!?!?!

Watch for tax breaks and variance concessions to begin raining down upon Apple.


Is that some Comic font in the iPod presentation? /me rubs his eyes.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)

Search this blog

Get the books

TEDx Talks

Twitter Updates

    follow me on Twitter

    Amazon Affiliate Disclosure

    • Amazon Affiliate Disclosure
      Amazon Affiliate Disclosure This website contains Amazon affiliate links to products I use and recommend, which means that I receive a small commission on the sale of books and other products featured on the site. I only recommend books or other products which I have personally used unless otherwise noted. The purpose of this website is not to make money, but the small commissions do help to pay for the support of this website.