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August 02, 2006


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What a great line up! I find it amusing that the music in the Sony clip is allegedly recorded quite low-fi, in the artist bedroom or so alike. Still it's used to sell a "hi-fi" tv product.


Thanks for a very informative blog and interesting videos in this post. I would like to know more about why you included these particular videos, beyond saying "...the 'presentation' in these bits are strong...."

Also, you credit all the author/creators except for the high boots clip (or maybe I missed it). Can you tell us who went to the effort to make this great video? Who is the singer?

Thanks again.


Richard, thanks for the note. To answer your question on why I did not name the artist in the "high boots" video, it appears no one has any idea who he is, which makes it all the more interesting ;-) -G


Actually, according to an interview with the director, the Honda "Cog" commercial are two shots that are crossfaded. I'm not completely sure where it is at as it was a long time ago I read about it. But I believe it was at the rolling tank.

But it did take a lot of time for them to prepare and tweak the takes.


Hi Garr:

That's just great! Thanks for making my evening. Nice boost to the soul in every imaginable way.


steve crandall

The Honda ad was a remarkable effort -- there are *no* computer graphics effects involved. It took three months and $6M to create - and 606 takes

from snopes


Matt Lyon

The Snopes article mentions the Fischli & Weiss film that this ad was obviously inspired by. I've seen the Fischli & Weiss film multiple times, and there is a remarkable similarity.

Whether it's close enough of a similarity for them to threaten legal action over, that's a very tricky subject.

Anyway, "Der Lauf Der Dinge" (The Way Things Go) is certainly worth hunting down and watching: http://www.imdb.com/title/tt0094300/

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