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March 02, 2007


Steve McCullough

Regular visitors to Presentation Zen won't be surprised at the points raised - but the wider business and education worlds do need yet another book like this.

In my experience the key point is "try painting them a picture." The audience will carry away with them images creates by a combination of effective visuals and influential, relevant words.

There are simply too many very bad presentations. This hurts business. I would rather see simple, strong statements presented effectively, with the bulk of the detailed information available elsewhere: then the audience can choose the parts most relevant to them for further work or study.

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