"You are a naturally and supremely creative being — why do you think you are not?" This is something I tell people — especially my college students — all the time. A lot of people misunderstand what is meant by creativity and dismiss it as some sort of cognitive ornamentation that guys with black turtlenecks pick up while at art school and then use to amuse themselves while standing in the unemployment lines. There is a real feeling among many, and apparently ingrained in education systems across the globe, that exercising our (innate) creativity beyond elementary school and learning how to think creatively must necessarily come at the expense of our well-established fundamental curricula. (The fundamentals and the basics are absolutely necessary, but it is not an either/or game).
So we let creativity slip and we become less and less creative (or at least we marginalize it) as we become adults, that is, as we become "serious people." But creativity is not just for the art and literature majors of the world. All professions increasingly require more and more infusions of creative talent. And the real irony is that our true nature is to be creative — it is who we are — yet we are often quite successful at educating ourselves and others out of it (a point that Sir Ken Robinson made at his famous TED talk).
I think creativity is so important for professionals today that I included an entire short chapter on the subject of creativity as it relates to presentation and presentation design in the book. Somewhere a long the line over these past 20 years we were sold a bill of goods that the only way — indeed the best and "normal way" — to make a "serious presentation" is to do so by the typical and formulaic, linear, template-inspired, slide-driven, humorless, sleep-inducing, death-by-PowerPoint approach that everyone hates, but few are brave enough — or creative enough — to do something about. What passes for "normal" today is indeed not natural.
Tony Buzan on creativity and learning how to learn
The reason I bring this up is because of this video (below) by Tony Buzan, who you may recall is the father of Mindmapping as we know it today (or at least the first to market it by that name). Buzan's presentation is perhaps not the most exciting, but hang with it, it's good. I think you will find the content very interesting.
And just in case you have never seen it, watch this 20-minute presentation by Sir Ken Robinson at TED on creativity, a video I have pointed to a few times before. Robinson's talk is more effective to my mind because he uses a bit of humor from time to time and is more engaging. But Buzan's presentation is worth watching.
• You are creative (who the %$#@! says you're not?)
• You are creative (part 2)