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March 30, 2008

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Michael Sporer

My son studied graphic arts in high school in a vocational program (actually at the school where I work). At the beginning, the students see what letterpress is all about before moving on to offset printing. The teacher likes the students to get a feel for letterpress and chemical printing processes before they use the computer.

We know that students will be faced with computer apps upon graduation, but having hands-on application in addition to computer work is essential.

John Windsor

Interesting post, Garr, and particularly the video of Dabner. I've often felt that choosing the right typeface is like choosing the right wine for a meal. There are stories in the subtleties of each face. And a given face, particularly in headline applications, can either illuminate or destroy the idea being conveyed.

But does one need to be an oenophile to enjoy wine? No. Same goes for type, particularly for business applications. We need to look first at what is trying to be conveyed, not at how a line is set or how the vehicle (the type) is shaped. For most business applications, it's counterproductive to get obsessive about type -- unless you have design responsibilities.

What we *should* be obsessive about is having a message that captures people's imaginations and prompts them to action. If we have that, even Arial or Times Roman as set by a computer is not a deterrent to changing the world.

vanderleun

"orces you to slowdown. When you slowdown you can think. When you slowdown, sometimes — not always, but often —you get smarter. "

Smart enough to know that "slow down" is two slow words.

T. Benjamin Larsen

Great post (as always). Although if you're not careful with the quotes you use, you might have to rename your blog Presentation Jazz. ;)

I often spend days to find the "right" font for my video-projects. I do however way to often still end up using Helvetica, especially when looking for an "invisible" but clean sans-serif.

Jean-François Charles

And if you want to localize your message, you may like the "Manuel de typographie française élémentaire" by Yves Perrousseaux, or other references for French language. Do you always write accents on capital letters? À savoir...

Chris Mears

Thanks for posting this highlight on typography. During my schooling to become a draftsman we were taught to draft by hand, lead on paper, then ink on mylar. When I heard Dabner's thoughts on taking the time to think I couldn't help but think of those first projects. Today I am building a Balanced Scorecard for a public agency and with it a requisite dashboard. I'm starting to ramble, but the point about taking time to think about the message, the medium, and the audience is never waster.

Thanks again. I've never regretted tuning into your blog and I'm looking forward to the next installment.

Cheers
Chris

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