The Miami Herald's Richard Pachter on the PZ book

The Miami Herald's Business Books columnist Richard Pachter wrote an article yesterday praising three new business books, including Presentation Zen. Richard writes a really nice column, so I'm most honored indeed to get a thumbs up from him. Richard talks about two other new books in the article that I have not read yet, but based on his recommendation I have ordered both or them. The first book he reviews is Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History by Steve Cone. Actually Steve Cone's other book from 2005, Steal These Ideas!: Marketing Secrets That Will Make You a Star, looks like a good book as well if you want a good refresher on fundamentals of marketing (I ordered this one too). The second book Richard recommends is Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know by Dave Lakhani. It looks like this may be useful to people outside of sales an marketing as well (Lakhani's Persuasion: The Art of Getting What You Want looks good too). Finally, Richard says some nice things about the PZ book. Go checkout the article on The Miami Herald's website -- More than words: Books tell you how to motivate.

• Other reviews and articles by Richard Pachter.

Comments

[T. Benjamin Larsen]

Congrats on another great review Garr! At this stage, though, I think most of us would be more interested if anyone actually didn't like your book. That would be a surprise! ;)

[Roger C. Parker]

This was an incredibly helpful and informative blog posting--thank you.

Wish every blog was as useful and well written!

Roger C. Parker

[Runescape Gold]

one too). The second book

[Katie Froiland]

Hey Garr, it's Katie (from your IBC class last fall). It's good to hear your book is getting good reviews :) Hope everything is going well at KGU (how I miss Japan, haha). Bye!