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June 22, 2008


Zen Faulkes

Ace letterer Todd Klein has a series of logo studies focusing on pop culture icons, mostly comics, here:


These are some of the most famous logos in the world. Who doesn't instantly recognize Superman, Batman, or Spider-Man? Kelin has designed plenty of logos himself, so his analysis are extremely insightful. Highly recommended!

Robert Brown

The Obama campaign has added computer screen wallpapers and other material with this new logo to the downloads page of their website. (thanks for the link!) So it appears that this a new branding effort for them. It will be interesting to see what becomes of it.


It's interesting, of all the candidates this year Obama was the only one to have a true "icon" in his logo--something that represents the campaign without his name. Obama wasn't just a campaign of collected ideas, he became a brand. I'm not saying the icon made him a brand, but it certainly didn't hurt.

On a lighter note:

David Fordee

Funny, when I first read your headline I thought it was going to be about this:

The interesting thing about Obama... he didn't even approve of or like his logo when they introduced it to him. But, he was over ruled by his team and he went with their input. I value that about the guy. I wonder who's choice it was to create this presidential one?

I think the best part of it is the latin on the top which stands for "change you can believe in" i believe.

Aigars Mahinovs

I think this is almost as false as the lapel pin 'controversy'. He is running for the office of the president, so why can't his campaign logo reflect that by looking like a new and greatly improved version of the president's seal. It is significantly different su there should be no confusion. The only similarity is the layout, but all the important bits are different and in my opinion, better: color scheme, the eagle, eagle leg angle, proportions, text (font AND wording), central icon.

The Obama logo also lacks the annoying things, such as the uppside-down text (the words 'seal of the' and 'states') and loads of small distracting stars all over the place.

That would be a great new presidential seal to refresh the dated image of the US government. So what exactly is the fuss about? Why should we trust someone saying that this is wrong for soe reason?


Great post. One thing is when companies copy their logos. It's much more problematic, when countries are coping falgs...

Check Slovenian and Slovakian flag! Slovakia choosed their flag a year after Slovenian flag existed. Not to mention similarity with Russian flag.


T. Benjamin Larsen

Funny you should mentioned Nike. It is commonly known that the Nike Executives hated the logo the first time they saw it.


Hi Garr - not related to logos, but I thought you might be interested in this writeup of 'Interesting 08' - a conference that's just been on here in London.


It includes a description of a pecha kucha-like presentation, and the following observation:

All the PowerPoint presentations were in a style that, if brought to a regular meeting or conference, you’d be asked to leave. Lots of full-screen pictures with no captions. Cartoons. Elegant graphs, often with slightly irreverent captions. A good number of images from classic SF movies. Nothing that was there just for teh funneh, but plenty that was meant to amuse as well as inform.


It really is interesting how people or companies can borrow a piece of the equity certain brands have worked hard to build in the minds of the public. In some ways it's really lazy and a copout. I often point clients to this great article about how the power of a logo (or really anything you're presenting to the public to get your message across) really exists in the context you create around it.


It's definitely a point of discussion...did the copycat cleverly take advantage of the context invested in a certain design? Or are they parasites, hijacking an already meaningful and important symbol to gain some short term result?

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