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August 25, 2008


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I haven't got to page 140 yet, but it would appear great minds do think alike. I have been preaching the billboard comparison for a long while now.

Its a shame how easy an idea it is, but hard to get a client to buy into.

Even with my brilliant analogy of creating builds like the old Burma Shave billboards.


This is simply brilliant.

Thanks, Garr.

Rajan Rishyakaran

Wow, Japan is expensive. I know it's not your point, but those plastic cups cost approx 40¥ in Singapore.

Jim L

Best post ever!


To the "Why are you there?": perhaps because the topic of my presentation is more involved than a couple of colorful cups?

I would like to see your approach to presenting a think like a complex algorithm and its theoretical properties and do it in this cool style.


I had my first IKEA experience a few days ago. Most of their signage followed the billboard design--simple, quick comprehension, and well done. It was a welcome contrast to the physical space of the crowded, overwhelming store.

Dan Markovitz

This post reminds me of my all-time favorite billboard. It was for the Honda Odyssey, and they wanted to communicate that this minivan had four doors (as opposed to the sliding doors of most minivans).

The ad showed a giant picture of the Odyssey, with the following text above it: "Slam. Slam. Slam. Slam."

Succint. Simple. Able to be read at 70mph.

Susanna Carter

More great examples. My presentations have improved a 1000% since getting your book and reading your blog. What an inspiration!
Thanks Garr


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Brilliant post!

I am really hooked to your blog and every post is amazingly insightful.

We are bombarded everyday with so much information and most people have such a small attention span. If they dont "get it" in few seconds among the millions of advertisements out there, its all over.

Like most people, I am clutter oriented and I can say that I am now trying to change.

Less is More. Simplicity is Elegance.

Every post is inspirational, thank you Garr.

Mike Donlan

PowerPoint is definitely one of my weak points. Your post went a long way to explaining its mysteries to me. I'm also going to have to look up Slide:ology.

Thank you Garr!


Found your post through a google, so yet haven't had time to explore more. Am linking to your article in today's post on my blog though :) - thanks for your words.


this article helps me a lot! i have always difficulties in making a nice presentation slide, or in other words, i suck at it. thanks so much!


wow. thanx for the info.
i'm having a poor slide presentation design.
now i have a better idea to produce better slides.

Jens Meiert

… and all that based on the assumption that slides have to be almost free of content and face incredibly yet ridiculously low information density.

pritesh nath

very interesting


Thx for sharing this...

really an eye for detail...IKEA always have things for contrasts...worldwide

best regards

azrin @ www.azrin.net

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Thanks for sharing


I had to read for an asignment in my speech class. I'm glad we had to, very good information. Thank you


It's simply depressing to see how good Garr is at noticing these distinctions! I wish I could. Nonetheless, we can all try to learn from him. I have seen many of his own presentations. He's just gotten better and better at this over the past decade or so -- to the point where he has gone beyond most of his teachers and is a true expert.


Lots students give the responsibility to professional writers because they miss the skill to compose a satisfactory paper about this good post that is the argument why students need to use plagiarism detector, but such people like writer don't do that. Thanks a lot for the information

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study side design, I like to do. The audience should be able to quickly ascertain the meaning before turning their attention back to the presenter."

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I was the first time, to see what everyone says, what can be shared

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