Design means putting yourself in the user's shoes
Kinetic typography: more examples

Kinetic typography used to present The Girl Effect

Girl_effect We all know that a picture paints a thousand words. So, if you were to create a short on-line presentation that dealt with an important issue such as poverty and were trying to not only inform the viewer but also to make a profound emotional connection, it would make sense to use images of the problem — photographs of the actual people in need of help. You need words to inform and express much of the story, but you need pictures to really capture people's attention and make the message stick, right? Not necessarily. Kinetic type, or animated or moving text, is a powerful and creative way to add emotion, create mood, add emphasis, etc. in a way that can amplify a narrative in a very visual way by using nothing more than type and motion (and often layering, transparency effects, etc.).

In future I'll explore Kinetic typography here a bit more, but for now I bring up the topic so that I can point you to a very cool short presentation which tells a compelling story using nothing but dynamic type and a musical soundtrack that is very much in the background. Watch the YouTube version below, or go The Girl Effect website to see a full screen version of the video presentation.

The Girl Effect


Girls at the crossroads
The unexpected use of dynamic text rather than emotional images is very effective and a powerful juxtaposition with the short video presentations featuring actual real-life stories. The first presentation draws you in, then the interviews go deeper with real examples in a more traditional documentary style. Here's one below featuring Sanchita in Bangladesh.

Learn more about The Girl Effect
Girl Effect website
More video presentations from their website
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H/T to all the people who sent me The Girl Effect link over the past week or so. Good stuff. Thanks so much!



Garr, thanks as always for sharing this. Apart from the intelligent concept of the kinetic typography preso is super. I am going to develop one of my own right now. ((And among us musicians - isn't the idea of (dramatic pause) with the pause in the music just brilliant?))

Kathryn Deiss

Thanks Garr, for this extraordinarily powerful use of fonts and motion. It is a presentation where the design serves the message - makes the message felt. Wow!



This really blew me away! I'm also a big fan of using images and ridding the world of bullet points, but this dynamic use of font and music shows that words alone can be powerful. Words can inspire, words can lead us to visualize. Thanks for sharing.

Jan Schultink

I really like this style of presentation. My practical problem is that I find it extremely hard (impossible) to produce in the slideware tool that I use: PPT. I am bound by PPT because my clients use it to edit presentations...

- Using sophisticated fonts is difficult, they always show up wrong on another computer
- PPT is not good for "precise" animations

I have to leave kenetic typography (like the term) to the pros...

The other question for discussion is how good kinetic typography will work in a standup presentations? Videos, online SlideShares, great. But in other situations? Does it only work in a high-space presenter-not-present "video" style? If the answer is "no" we might finally have found an application for truly useful animations in presentations

Christian Lindig

Excellent use of typography. As a darker example, here is a scene from Pulp Fiction using similar techniques: The discussion on YouTube also revolves around production of such an animation.

Jamie Lorimer

I was totally transfixed by the way the message was conveyed using kinetic typography. If I had an important message to convey I would use such a technique as you really do take on board what is being said - it's absorbing! Reminds me very much of the John Lennon vid that was on here a while back.

As for other examples, the following link has some good examples. I really like the Oceans Eleven scene. The movie entiled "Typography" puts a nice spin on the design of fonts, etc:

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