The five hints for presenting bubbles
A summary of Hans's five hints:
- Use full screen to maximize the view
- Explain *first* the vertical and horizontal axes as well as the meaning of the size and color or bubbles
- Mouse over a few of the bubbles that you want people to pay special attention to
- Set the optimum speed and tell the audience when you're going to start the animation
- Explain the meaning of the movement as it is happening
Let's look at a simple example.The issue here is declining birth rates and longer life expectancies. We could show the information using images and narration and interviews. This can be very effective. Watch the clips below to get a little background concerning the challenges faced when a country (like Japan or Italy) has both a high percentage of people over 65 and a shrinking fertility rate.
Click on photos above for short TV news video presentation on each topic.
Now notice, too, how essentially the same point (at least concerning Japan) is made below vividly in Hans Rosling's presentation using nothing but data, that is, his visualization of data. We see very clearly that Japan, for example, has both an ageing population but also a shrinking birth rate (which raises various concerns such as who will pay the pensions and health care costs for those retired?). Also note how professor Rosling first explains the chart, points out what to look for, and then explains the meaning. The relatively quick rise in the life expectancy over the last thirty years in Japan is dramatically represented in the animated chart.
Some of the best presentations will have a good mix of effective quantitative displays and discussions of the data balanced with narration, relevant images, interviews, and stories or examples.









great way to present ehealth data and pharmaceutical trial results, if there wouldn'tbe all the medical/legal disclaimers fiiling out the screens...
Posted by: Carnetoon | July 12, 2010 at 03:39 AM
Hans Rosling has the funniest accent ever.
Posted by: vigora | July 12, 2010 at 10:19 PM
Hans Rosling is great, so inspiaring!
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for the record, I've got no clue why my comment's been copied. never heard of Logo Design. spam?!
Posted by: Moritz Dressel | July 16, 2010 at 07:00 PM
Also note how professor Rosling first explains the chart, points out what to look for, and then explains the meaning.
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