Tom Wujec on 3 ways the brain creates meaning
If you are going to create something significant that makes the world a better place, that rights a wrong, that solves a problem, or prevents the end of something good, then you are going to have to tell this story of meaning and significance to others. You are, after all, creating a cause not just a business. Those who have never been an entrepreneur assume business is only about money, and those who have never presented (or taught) assume it's all about information and data. Information is important, but information or data alone are not story. Information or data alone are not meaning. We need to show context and why it matters. We need to engage the whole mind of the audience when telling stories of our great or humble cause. And when we are telling our story, one of the best ways to augment our message is visually. Images and visualizations of data can show evidence and also tap our emotions. In this very short clip from TED University in Long Beach, Tom Wujec talks about how the brain creates meaning and how we can take advantage of that. In the end Wujec suggests we use images in three ways: (1) Use images to clarify ideas. (2) Use images to create engagement with your ideas. (3) Use images to augment memory with persistent and evolving views.