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June 15, 2012


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Great video. Can I say, intention same as goal? If we don't have goal in design, that will be a bad design.


Not thinking about intent causes failure in more than just design - it causes failure in business and other ventures.

Michael Gowin

Thanks for sharing this, Garr. It gets at the same point that Simon Sinek is making--the "why" (intent) of what we do is the best foundation for the "how" and the "what" of what we do.


please make a critique of microsoft's presentation of their new product surface (at http://www.youtube.com/watch?v=jozTK-MqEXQ&feature=g-logo-xit) because i think it's so bad that it should be used as an example.


Another problem is also working out exactly what you intent is. One would assume that the intent should be to get a message across but it sounds like the intent of the students or clients is actually to make themselves look good.

And even when we get back on track with the message, often we tend to miss the point. eg, are we trying to show how great the product is, or are we trying to make a sale? With one the intent is the product and with the other the intent is the customer.

So maybe people are easily distracted, or maybe they kinda know their intent is not quite right but don't know how to find the right intent.

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