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January 28, 2013



Robert McKee is another great story teller.


Some of the arguments I am using to convince my colleagues that storytelling is a powerful tool, even for management consulting, on http://b2bstorytelling.wordpress.com/2012/12/20/its-the-story-stupid/


Story is still underrated imho, in my new book all about slides I even mention story. You can get away with dull slides (if you have to!) but not without story! Good stuff Garr.


From "Writing for Emotional Impact" - Instead of 2+3=5 go with 2+x=5.

Use subtext and make the reader an active participant.

Great blog post. Thanks for sharing.

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