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February 06, 2014

Comments

Christina O'Shaughnessy

Hi Garr, I just wanted to add something that Noam Chomsky wrote about Bernays (who, incidentally, was highly successful in the Chesterfield campaign to get women to smoke!):


"So he wrote a book called Propaganda around 1925, and it starts off by saying he is applying the lessons of the first World War. The propaganda system of the first World War and this commission that he was part of showed, he says, it is possible to "regiment the public mind every bit as much as an army regiments their bodies." These new techniques of regimentation of minds, he said, had to be used by the intelligent minorities in order to make sure that the slobs stay on the right course. We can do it now because we have these new techniques.

This is the main manual of the public relations industry. Bernays is kind of the guru. He was an authentic Roosevelt/Kennedy liberal. He also engineered the public relations effort behind the U.S.-backed coup which overthrew the democratic government of Guatemala.

His major coup, the one that really propelled him into fame in the late 1920s, was getting women to smoke. Women didn’t smoke in those days and he ran huge campaigns for Chesterfield. You know all the techniques—models and movie stars with cigarettes coming out of their mouths and that kind of thing. He got enormous praise for that. So he became a leading figure of the industry, and his book was the real manual."

Tom Asacker

Thank you Garr. I really appreciate the kind words. And as a student, teacher and lover of story, may I suggest you connect with Paul. He's a wonderful human being and amazing storyteller:

www.vimeo.com/channels/paulnethercott

Tell him I said hello!

Warmest regards,

Tom

garr

Thanks TOM. Looks awesome!

Anita Green

I so appreciate this list. I have seen some of these TED Talks and will add these books to my reading list now. The Propaganda book is quite intriguing too. Thanks for compiling!

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