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May 22, 2015


Charles Martineau

Garr that's a fantastic post! I didn't know about the effect of replacing "and" with "therefore" or "but". Really cool. Now I have to find this South Park doc as well : )


This has gotten me thinking about my writing style. I had naturally leaned toward "but" vs. "and" but have gravitated towards "and", because, as an analytical type, "and" made for a more inclusive, engaging tone, that balanced out a direct and authoritative style.

Nice post.


This is fantastic indeed - pretty much everything on this site is!

Steve, I've also thought about the issue of "and" - we know that "yes, and" is the life-force behind improvizational comedy (rather than "no", "but"). And when giving feedback, "yes, and" is more powerful than "no, but". Perhaps these are simply different situations from storytelling via film, books, etc... more to think about!

I also wonder: ought we apply "therefore" to presentations that are not stories? Such as tech or policy presentations.

Presentations based on "and": A, and B, and C, and D... may turn into lists of things that aren't tightly bound together, and thus seem tedious, messy...

Presentations based on "therefore": A, therefore B, therefore C, therefore D... have, in contrast, a tighter logical structure binding the elements together.

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