Your moment of (slideument) Zen
April 04, 2008
Three sample slides for your contemplation courtesy of a 65-slide PowerPoint deck from the world's biggest brand.
Source: Coca-Cola Japan. Go to the site (investor relations page) and download the presentation slides (1.5MB pdf) and enjoy the journey yourself. The slide deck is 'the real thing.' H/T Samuli.
• What's a Slideument?
oh my God! Page 71 is by far my favourite...
Posted by: Mariella | April 04, 2008 at 04:10 PM
I suppose with the corporate weight behind these messages it doesn't matter that no one will understand them.
Sort of like the Emperor's new clothes. With Guy being the little boy ;)
Posted by: MakaniMike | April 04, 2008 at 04:40 PM
My eyes are bleeding...
Posted by: Andrew Storrs | April 04, 2008 at 05:35 PM
That was the worst PowerPoint I have seen for years. And I have seen plenty of them (and delivered some myself).
How can anybody at Coca Cola put something this awful on their webpage!?!?
Thanks Garr for sharing this!
Posted by: Samuli | April 04, 2008 at 05:52 PM
I've always been sceptical (I'm a brit) about the massive salaries paid to executives in big corporations, but now I guess I understand. I'd need billions of dollars/GBPs/Yen to sit beyond page 5. Imagine the test afterwards to see how much they remembered!
Posted by: martin tolley | April 04, 2008 at 06:04 PM
Hey, this was not the first time. There is a 5 year history of similar annual and interim report presentations at
http://www.ccwh.co.jp/english/ir/disclosure/presentation.php
TGIF
Posted by: Samuli | April 04, 2008 at 06:22 PM
Seems that coca is still a major ingredient of their sugared beverages.
Now, where can we see the video of this presentation? Should be hilarious to watch with a drink and your favorite-TV-watching-snack.
Best regards
MacLemon
Posted by: MacLemon | April 04, 2008 at 06:45 PM
Hey guys, your comments on this post are cracking me up :-)
I guess no one needs to buy a presentation/ppt book or take a presentations class. Just have everyone in your team (or class, etc.) "read" this ppt deck and then say "don't do that." Simple.
Posted by: Garr | April 04, 2008 at 08:11 PM
That's it? That presentation would be a little light on information for my organization. There's so much wasted space in every slide!
Posted by: LeeH | April 04, 2008 at 09:43 PM
Now, these are obviously too much for an actual live presentation. But what about as a takeaway, or a download later after the presentation? Or is PowerPoint really the wrong format for those?
Posted by: Todd | April 04, 2008 at 10:30 PM
They could at least have been proofread by a different set of eyes. "Summery vs. Summary". Sometimes spell check cannot bail you out....
Posted by: Michael | April 05, 2008 at 04:06 AM
Ouch, that was most displeasing to view. For us visual learners, it doesn't work as a pdf, surely won't work as a paper print out, and definitely wouldn't work displayed on a large screen as part of a live presentation. I shudder to think what the presenter did – read it?
I liked MacLemon's comment!
Posted by: Laurie Bartels | April 05, 2008 at 07:08 AM
All these funny comments, but how about someone take on the task of recreating these monsters in a PZ format! Garr? Anyone?
I'd love to see this stuff done better.
Posted by: andrew_h | April 05, 2008 at 11:30 AM
HI Guys
As a competition idea -
What about if some of the readers and avid fans out there 're-design' these particular samples slides.A test our slide design skills?!
Who knows - the prize could be a free copy of Presentation zen for the best entry?
What do you think?
Cheers
Mark
Posted by: Mark James Normand | April 05, 2008 at 12:37 PM
Ugh. (shudder shudder).
Posted by: Daniel Beck | April 08, 2008 at 04:50 AM
Ok, you could say uh and ah and thats wrong, etc. But the point really is - how to present financial results and market strategies. You don't need to convince/entertain the audience with cocafeelings or sell them idea or drive them somewhere - you need to discuss results.
So how (no bs, please:)
Posted by: Neils | April 09, 2008 at 02:25 AM
I'm stressed.
Posted by: Jill Cadarette | April 09, 2008 at 02:31 AM
For Neils, who asked how to present financial results? How about hand outs that contain just numbers - the tool is called Excel, not powerpoint.
And for market strategies I think you defenately need to convince the audience that it is the right move. You can not discuss results at that point.
Posted by: Samuli | April 10, 2008 at 05:44 PM
Perhaps you could help here. I've tried to use the presenter notes field as a way to provide supporting text for a printed version. An option in both PPT and Key is to print slides on upper page and notes on lower. However, the presenter notes feature barely supports plain text, and control of format is very much lacking, which makes things problematic. For example, there is no indication that the amount of text exceeds what can be printed on the lower half page, and no provision for continuation on another printed page. Microsoft and Apple could choose to make slidumentation a lot more appealing if they put some work into this aspect in future versions. Quite possibly, even Ed Tufte might grudgingly approve! If you recommend it, perhaps the vendors will take note!
Posted by: Thomas E Moore | May 01, 2008 at 01:00 AM
but now I guess I understand. I'd need billions of dollars/GBPs/Yen to sit beyond page 5.
Posted by: five finger shoes | June 01, 2010 at 10:44 AM