Yesterday I downloaded the free audio version of Seth Godin's latest book Tribes. It's fantastic. As I have so many things to read, I didn't think I'd get to this book (which I also purchased) for a while, so I was really happy to see there is an audio version, which is read by Seth himself. I listened to the audio book on the trains and during the evening walk through the city. Even if you are already familiar with Seth's books, his blog, and presentations, you will really get a kick out of this audio book. And if you are new to Seth Godin, then this book (or audio book) is a great primer. So since we have the great Seth Godin on the brain again, here's an older 20-minute presentation below that Seth did a couple of years ago on the themes expressed in his All Marketers are Liars book — it's worth another look. Very good stuff and a wonderful, funny presentation. (The audio book is available on iTunes as well for 95 cents if you prefer not to register with Audible for the free version.)
Seth at Gel 2006
Find out more about the book and Seth Godin (yeah, I'm a member of the Seth Godin tribe).
Seth posted a slidedeck on Slideshare today of his visuals used in his presentation on Tribes. In order to make better sense of the slides you need to download the PowerPoint file — notes appear for each slide in the notes window. You'll even see me mentioned (to my surprise) on slide 109. You have the slides and you have the notes, so go out and give this presentation yourself. Well done Seth — thanks for sharing this!