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Guy Kawasaki’s Reality Check

Guys_book Here's a must-have book for you: Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by our buddy Guy Kawasaki. This wonderful book is a compilation of Guy's best writing in recent years (Guy's blog is one of the most read blogs on the net). Any business person — or others who want to change the world with their ideas — will find this book very useful, practical, and inspiring. I think young entrepreneurs especially can benefit from the wisdom contained within the well-written 496-page book. I love the format of the book. There are 94 chapters (organized into twelve clear sections) so each chapter is a short instructional, illuminating, and often provocative chunk. This is the kind of book that I'd like to get while I'm back in the US for Christmas. The brevity of the chapters and clarity of the writing are perfect for the professional or student who looks for some stolen moments of down time and something instructive, inspirational, and witty to read. I keep the book on my nightstand and have been reading several chapters every night (though I sometimes took the book out on the balcony as you can see from the pic below). Loads of lessons and important advice in Reality Check. I highly recommend it.

Photo: Out on the balcony at home in Osaka, Japan.

Watch Guy's BNET video presentation
To give you a good feel for the book, watch this video of Guy Kawasaki as he touches on a few lessons from the book.


Jan Schultink

It's interesting to see how blog writing, or online posting in general, starts to change offline writing in a positive way.

Many business writers can learn from people like Kawasaki. Many newspapers and magazines can still learn as well.

John Spence

Garr, I picked up "Reality Check" last Thursday and read it on a flight day from Delaware back to Florida, a super enjoyable read. The forward 2.0 by the fake Steve Jobs -- absolutely priceless! Also love all of the fantastic interviews with extremely interesting people. I agree with you Garr, for a young entrepreneur who is getting ready to start a business there is absolutely no better book they could invest their time or money in. For those of us who've already started six or seven businesses, still filled with great information and lots of superb ideas. I have tremendous respect for Guy, he is a true leader in the field, and this book is a wonderful compilation of some of his best thinking and most sage advice. Keep up the great work Garr -- as always your posts are excellent. Take good care -- John Spence

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