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Making an impact with text & images

Here's yet another example of combining imagery, text, animation, and audio to make an impact in a short amount of time. This 3-minute video presentation called Built to Last won first prize in The Congress for the New Urbanism video contest a few weeks ago. The rules for the contest were simple: "Create a 3-minute maximum video that illustrates how the principles of New Urbanism - density, design and walkability - can effectively respond to current environmental challenges that we face." Watch the video below on Youtube.

Presenting large

While most of us do not have the skills or tools to create a video like this, many people can actually present live to similar visual displays that they create themselves using only off-the-shelf tools like PowerPoint or Keynote (and photo-editing software). It's all actually quite simple: Big type and large full-bleed images (and great ideas; that's the hard part). Of course, if you present to visuals in this genre on a stage, you may use less text on screen and slow it way down at times — even allowing the screen to fade to black — to allow the visuals the opportunity to support your narration at a pace the audience can connect with. At other times, however,  it may be your narration that supports the powerful imagery. It can feel like a dance, a dance between you and the images and the audience. In this sense, then, when you use large, powerful imagery, you and the screen and the audience are not three things but one.

Here are some quick images below to help you visualize how you might "present large" at a future conference, etc. The point is not to suggest that you create and use visuals exactly like the video example above in your live talks, but perhaps this example will spark your imagination as you continue to think about ways to present differently and more visually.


If the pacing is right, you can even present live to similar powerful visuals.

H/T Mike in Perth


John Bristowe

Fraser Davidson's portfolio is a great example of demonstrating "impact" with text, imagery, and sound. His latest work - from three days ago - is here:

Alternative Rugby Commentary - The ELVs

(Warning, NSFW due to language.)

Go All Blacks! :)


There's a TV campaign running for the Ford F-150 truck here in Canada that uses BOLD TYPE and Dennis Leary's voice to similar effect.

Frode R Helgesen

I find the two examples above (The ELVs and Ford) much harder to comprehend. I think it could be that they both show the text while a narrator says them. This confuses me a bit, as I read in i different tempo. Also the ELVs one the types used were harder to get. So listening and reading simultaneously makes it harder for me.

I should maybe mention that English is not my first language, as that could make it harder of course. But I think I experience the same in Norwegian presentations.


Referring to the slides: in actual English, the question would read: "What if the store were just a 5 minute walk?" Were, not was, since "if" obviously signals a conditional, not a past.

And not less Parking Garages, but *fewer* Parking Garages. Parking garages are clearly discrete and enumerable, not continuously dispensable. Thus in English this is fewer, not less.

(I'm assuming that the presentation was meant to be in English--my apologies if not.)

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