Alex Kerr's illuminating presentation on sustainable tourism
November 15, 2013
One of my favorite talks from TEDKyoto 2013 was the one presented by Japanologist and award-winning author Alex Kerr. If you have any interest at all in Japanese culture, design, and lessons in sustainability then I think you will find this talk fascinating indeed. Alex structured his presentation very simply, first illuminating the problem and then taking us on a journey exploring some solutions to that problem. Visually, I liked what Alex did by keeping text to an absolute minimum and using stunning images that were, for the most part, beautiful full-screen images that filled the 16:9 frame and helped take the audience along on his journey. Alex Kerr's low-key, thoughtful, and visual presentation is a good example of the modern short-form presentation zen style. And the content of his talk provides many valuable lessons in sustainable tourism and beyond.
The power of visual comparison: Before/After & Now/Then, etc.
A common mistake people make with visuals is that they include photos that are too small. One thing I liked about Alex's talk was that his visuals included high-quality photos of his work that filled the entire screen (there were some exceptions). Alex also used a simple technique of showing Before/After photos in a way that made things instantly clear, showing a great transformation. The examples below were not shown side by side, but rather a "Before" photo is shown and then the "After" photo fades in to illustrate the dramatic change.
The "after" photos on the right faded in (cross dissolve) which had a dramatic effect in this presentation.
Alex Kerr presenting on stage at TEDxKyoto 2013.
Quite moving presentation, he made it look easy!Thanks for sharing.
Posted by: Jim Cronin | November 15, 2013 at 08:50 PM
His visuals are good,, but unfortunately he umms and ahhs through out the presentation, directing from his main message. He should learn to remove these filler words.
Posted by: Sheila Fraser | November 16, 2013 at 07:10 PM