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10 Books for the 21st-Century Presenter, Storyteller

Mark-twain quote.001"The greatest part of a writer's time is spent in reading in order to write," Samuel Johnson once said. "A man will turn over half a library to make a book." In order to make any kind of contribution during this short time on earth, I need to study the contributions of others. In spite of my love of film and video and live presentations/lectures, and so on, nothing beats reading. And reading books is the best form of reading. I prefer books over articles and blog posts in the same way that I prefer albums over songs. With the advent of digital books, I certainly purchase many more books today then I can actually read. But still I press on, trying to read as many books as I can. When we read books—good books anyway—it feels more like we are having a conversation with the author. We can take our time, we can slow down, we can stop and think about what we have read. Books, more than just giving us "how to" lists and prescriptions for success, should stimulate us to ask questions and to think critically.

Below I link to ten books (eleven really) that I have read in the past year that I recommend. The titles may seem to be all over the shop, but they are broadly connected to issues related to storytelling in its myriad forms. I received free advanced copies of three of the books below—Show & Tell, Body of Work, and Power Cues—but I think I would have recommended these books anyway, but who knows? This is not an exhaustive list, obviously—there are at least 100 more books, new and old, that I could recommend that would help you on your journey to becoming a better storyteller, presenter, and communicator in general. But this is my personal Top-10 must-read books for 2014. (Here's my list from last year.)

(1) Show and Tell: How Everybody Can Make Extraordinary Presentations
by Dan Roam
Dan-roam-bookDan sent me a digital copy several weeks ago and I was happy to endorse the book. It does not come out until April, but it's worth pre-ordering on Amazon (or elsewhere) so you do not forget. This is a beautifully presented book. It's quite a visual book; a great blend of text and illustrations. The ideas in this book are straight forward and will help you make better, more engaging presentations no matter what type of talk you need to give. The Three Rules of Show & Tell according to Roam: (1) Lead with the truth and the heart will follow. (2) Lead with a story and understanding will follow. (3) Lead with the eye and the mind will follow. And, Roam says, all presentations can be made with just four story lines: The report, the explanation, the pitch, and the drama. (Also recommend Dan's The Back of the Napkin and Blah Blah Blah.)

(2) Power Cues: The Subtle Science of Leading Groups, Persuading Others, and Maximizing Your Personal Impact
by Nick Morgan
Nick-morgan Here communications expert Nick Morgan looks at recent brain and behavioral science revelations about how we communicate.There are essentially seven sections in the book: 1. Knowing Your Own Power Cues (Becoming Self-Aware and the Significance of Gesture). 2. Taking Charge of Your Non-Verbal Communication (Projecting Your Desired Persona – Through Your Emotions) 3. Reading the Unconscious Signals of Others (How to Recognize and Understand Emotional Cues in Gestures)  4. Mastering Your Own Voice  (The Most Powerful Leadership Cue)  5. Communicating as a Leader (Combining Voice and Body Language for Success)  6. Using Your Intuition Effectively (What Your Gut is Really Saying – and How to Leverage It) 7. Synchronizing Minds (How to Use Story to Get on the Same Wavelength). I liked the story chapter the best. Story works for us as leaders, Morgan says, "because it matches the way our brains work." At 225 pages it is a quick read and a very good read. Also recommend Nick's Trust Me: Four Steps to Authenticity and Charisma.

(3) Presenting for Geeks
by Dirk Haun
GeeksAs the title suggests, this is a book for geeks by a geek (in the best sense of the word). If you are quite familiar with presentation and presentation design literature, then you may not find anything necessarily new. However, I very much like this book as it is targeted to people who need to give technical presentations, especially the type of tech talks at conferences. This is well written and in a credible tone of "one geek to another." If you or someone on your team wants/needs good presentation advice from a fellow technical presenter, then this is the book. At this time it is available as an ebook only. (I have met Dirk several times in various parts of Europe and I can assure you he is passionate about the art presentation and especially knowledgeable about technical presentations. Great guy.)

(4) Photo Jolts!: Image-based Activities that Increase Clarity, Creativity, and Conversation
Photojoltsby Glenn Hughes, Sivasailam Thiagarajan
This book is great for facilitators, workshop leaders, and teachers. It includes 51 activities (with hundreds of variations) to help your participants/students think about and discuss issues. The activities cover a wide range of topics such as: problem-solving, team building, communication, emotional intelligence, design, creativity, sales/marketing, global culture, etc. Each activity comes with recommendations for topics, the number of participants, timing, etc. In the interest of full disclosure I should say that I have worked with Glenn on several of his visits to Japan over the years. Glenn is an award-winning facilitator and an adult education and training specialist. He's been designing and doing these activities with good results for a long time. Here's a video of Glenn explaining a little bit about Photo Jolts.

(5) Quiet: The Power of Introverts in a World That Can't Stop Talking
by Susan Cain
QuietEarly on in the book Cain talks about how the US went from a culture of character to a culture of personality. "At the onset of the Culture of Personality, we were urged to develop an extroverted personality for frankly selfish reasons—as a way of outshining the crowd in a newly anonymous and competitive society. But nowadays we tend to think that becoming more extroverted not only makes us more successful, but also makes us better people. We see salesmanship as a way of sharing one’s gifts with the world." Problem is, as many as half of us may be introverts. "Should we become so proficient at self-presentation that we can dissemble without anyone suspecting? Must we learn to stage-manage our voices, gestures, and body language until we can tell—sell—any story we want? These seem venal aspirations, a marker of how far we’ve come—and not in a good way—since the days of Dale Carnegie’s childhood." This is such a eye-opening book. Although I speak before large crowds often, I discovered through this book that I am actually more of an introvert than an extrovert, and I am also shy. Shyness and introversion are different things, and it is OK to be either (or both). A few words here can not do justice to the book. Please see Susan Cain's TED talk which covers some of the points in the book.

(6) Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead
by Brene Brown
Brene-brown-bookI love Brené Brown's work and I have featured her presentations a few times over the years such as here and here. Telling stories—especially your own stories—requires a certain amount of risk taking. The best stories often occur when the teller opens up and reveals themselves to you, reveals to you their vulnerability. This book is based on years of research which supports the idea that vulnerability is not weakness, but rather the path to engagement and meaningful connections. Through vulnerability we find courage. When we embrace vulnerability we become stronger. The findings and conversations in this book go beyond communication, but will certainly be valuable to anyone dealing with any kind of personal relationship, creative, or work-related communication issues. Informative and inspiring.

(7) Body of Work: Finding the Thread That Ties Your Story Together
by Pamela Slim
Pam-slimPam shows how to find the connections among your diverse accomplishments, sell your story, and continually reinvent and relaunch your brand. "Your body of work," says Pam, "is everything you create, contribute, affect, and impact. For individuals, it is the personal legacy you leave at the end of your life, including all the tangible and intangible things you have created. Individuals who structure their careers around autonomy, mastery, and purpose will have a powerful body of work." Chapter 9 is called Share Your Story. In this chapter she highlights storytelling in the context of presentation and also more broadly, covering the story we tell others through our social media content and so on. This book really got me thinking more about what kind of story I want to create and share through my life and my life's work. Here is an excellent 45-minute interview with Pam by Jonathan Fields where they discuss the content of Pam's new book. This interview with Pam by Nancy Duarte is only about 10-min and cuts right to the chase.

(8) Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
by Gary Vaynerchuk
Gary-v-bookI know Gary may seem over the top for a lot of people, but I have to admit that what he says resonates with me. If you are someone on a mission with a story to tell—regardless of what field you may be in—then this book has some good advice for spreading your message. Dan Schawbel has "14 Memorable Quotes" from the book on the Forbes website; this may give you a better feel for the book. Here's one: “A story is at its best when it’s not intrusive, when it brings value to a platform’s consumers, and when it fits in as a natural step along the customer’s path to making a purchase.” And here's another: “Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.” Gary uses many examples from various forms of social media.This book is especially targeted to marketers and business folks, but I think others can get value from this book. Here's a clip of Gary being interviewed on the book.

(9) The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe
Biz-of-beliefby Tom Asacker
I really liked Asacker's book Sandbox Wisdom, which I read back in 2000 on Tom Peter's recommendation. This 2013 book by Asacker looks more closely at story and belief in the context of leadership. Like his earlier books, it is relatively short and a quick read, but there is enough meat there to get you thinking. "People are drawn across the bridge of belief by their anticipation of a better experience and a better life," Asacker says. "Effective leaders ignite people’s imaginations by painting vivid, compelling, and personally relevant pictures—ones that move them. As John Quincy Adams made clear, 'If your actions inspire others to dream more, learn more, do more and become more, you are a leader.'" Effective leaders, Asacker says, "...know that the essential first step to changing people’s behavior is to understand their perspectives and embrace their desires and beliefs. Everything else flows naturally from there." Here is a 12-min presentation by Asacker on content directly related to the book.

(10) iPhone Millionaire: How to Create and Sell Cutting-Edge Video
by Michael Rosenblum
IPhone_millionaireIf you are going to be a 21st-century storyteller, then you need to know how to create good video. The title is the worst part of the book (it's not about becoming rich by shooting great video), but it is a good book. The book takes you through the basics or getting good shots, etc. and focuses quite a bit on storytelling through video. It is not a book about equipment, but it is a book that will help you create and tell better stories through the art of motion picture (video in this case). Rosenblum's writing is very much like his speaking—very direct, practical and straight forward. Rosenblum founded the New York Video School which offers live courses and also courses online. I have learned a lot by studying the material on their website. Here is a 4-min video interview with Michael Rosenblum discussing the contents of the book. Here is a sample intro to storytelling with video segment from the NYVS courses. And here is a sample on shot sequence from the courses.

This list goes to 11, it's just one more isn't it?

(11) Propaganda
by Edward Bernays (Wikipedia bio)
PropogandaThis one may seem out of left field, but this book written by Sigmund Freud's nephew Edward Bernays is an important one to read if you are at all interested in the principles and techniques that are the foundation of modern advertising, marketing, and public relations (what used to be called propaganda). Bernays is to this day called "the father of public relations," yet it is truly remarkable—and not in a good way—that so few people know of Edward Bernays and his work given the incredible consumerism that is merely taken for granted in much of the world today. His techniques were used to sell everything from bacon and eggs to bananas to cigarettes, and to sway mass public opinion in myriad ways, including toward participation in war. This book was first written in 1929 (so there are free versions such as here), so many examples may seem outdated, but you'll shake your head as you realize that many of the techniques are still used today, for better or worse. Now, I could just recommend that you read books on Bernays such as The Father of Spin: Edward L. Bernays and The Birth of Public Relations, but I think it is useful to read some of these older works from the author himself. Watch this 4-minute video presentation by NPR for a solid overview of Edward Bernays and the kinds of things you'll read about in his book.

OK, and one more. (It's free!)
Seth-bookI mentioned this book back in October with links to one of Seth's new presentations on education.This is a free download.
Stop Stealing Dreams (What's School For?)
by Seth Godin
In this 30,000 word manifesto, Seth discusses his ideas regarding education and school. "One thing is certain," says Seth,"if we keep doing what we've been doing, we're going to keep getting what we've been getting."

10 non-PowerPoint books that can help you create better presentations


Christina O'Shaughnessy

Hi Garr, I just wanted to add something that Noam Chomsky wrote about Bernays (who, incidentally, was highly successful in the Chesterfield campaign to get women to smoke!):

"So he wrote a book called Propaganda around 1925, and it starts off by saying he is applying the lessons of the first World War. The propaganda system of the first World War and this commission that he was part of showed, he says, it is possible to "regiment the public mind every bit as much as an army regiments their bodies." These new techniques of regimentation of minds, he said, had to be used by the intelligent minorities in order to make sure that the slobs stay on the right course. We can do it now because we have these new techniques.

This is the main manual of the public relations industry. Bernays is kind of the guru. He was an authentic Roosevelt/Kennedy liberal. He also engineered the public relations effort behind the U.S.-backed coup which overthrew the democratic government of Guatemala.

His major coup, the one that really propelled him into fame in the late 1920s, was getting women to smoke. Women didn’t smoke in those days and he ran huge campaigns for Chesterfield. You know all the techniques—models and movie stars with cigarettes coming out of their mouths and that kind of thing. He got enormous praise for that. So he became a leading figure of the industry, and his book was the real manual."

Tom Asacker

Thank you Garr. I really appreciate the kind words. And as a student, teacher and lover of story, may I suggest you connect with Paul. He's a wonderful human being and amazing storyteller:

Tell him I said hello!

Warmest regards,



Thanks TOM. Looks awesome!

Anita Green

I so appreciate this list. I have seen some of these TED Talks and will add these books to my reading list now. The Propaganda book is quite intriguing too. Thanks for compiling!

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